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Table 1 Moderated regressions predicting positive emotions from values and framing

From: From toilet to table: value-tailored messages influence emotional responses to wastewater products

Predictors

Plant pot

Table top

β

t

R2

Δ R2

β

t

R2

Δ R2

Step 1

  

.14**

.14**

  

.12**

.12**

Biospheric values

.32**

5.94

  

.28**

5.25

  

Hedonic values

.12*

2.24

  

.11*

2.08

  

Framing

− .14**

− 2.73

  

− .14**

− 2.69

  

Step 2

  

.17**

.03**

  

.15

.03**

Biospheric values

.31**

5.98

  

.28**

5.29

  

Hedonic values

.13*

2.53

  

.13*

2.42

  

Framing

− .14**

− 2.77

  

− .14**

− 2.73

  

Biospheric values*Framing

− .14**

− 2.72

  

− .12*

− 2.30

  

Hedonic values*Framing

.13*

2.54

  

.15**

2.74

  
  1. *p < .05, **p < .01. Values were mean centred prior to analyses. Framing: − 1 = biospheric, 1 = hedonic. For the plant pot, Step 2, F change (2,308) = 6.19, p = .002. For the table top, Step 2, F change (2,308) = 5.73, p = .004
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Biotechnology for Biofuels and Bioproducts

ISSN: 2731-3654

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