From: From toilet to table: value-tailored messages influence emotional responses to wastewater products
Predictors | Plant pot | Table top | ||||||
---|---|---|---|---|---|---|---|---|
β | t | R2 | Δ R2 | β | t | R2 | Δ R2 | |
Step 1 | Â | Â | .14** | .14** | Â | Â | .12** | .12** |
Biospheric values | .32** | 5.94 | Â | Â | .28** | 5.25 | Â | Â |
Hedonic values | .12* | 2.24 | Â | Â | .11* | 2.08 | Â | Â |
Framing | − .14** | − 2.73 |  |  | − .14** | − 2.69 |  |  |
Step 2 | Â | Â | .17** | .03** | Â | Â | .15 | .03** |
Biospheric values | .31** | 5.98 | Â | Â | .28** | 5.29 | Â | Â |
Hedonic values | .13* | 2.53 | Â | Â | .13* | 2.42 | Â | Â |
Framing | − .14** | − 2.77 |  |  | − .14** | − 2.73 |  |  |
Biospheric values*Framing | − .14** | − 2.72 |  |  | − .12* | − 2.30 |  |  |
Hedonic values*Framing | .13* | 2.54 | Â | Â | .15** | 2.74 | Â | Â |