From: From toilet to table: value-tailored messages influence emotional responses to wastewater products
Predictors | Plant pot | Table top | ||||||
---|---|---|---|---|---|---|---|---|
β | t | R2 | Δ R2 | β | t | R2 | Δ R2 | |
Step 1 | .14** | .14** | .12** | .12** | ||||
Biospheric values | .32** | 5.94 | .28** | 5.25 | ||||
Hedonic values | .12* | 2.24 | .11* | 2.08 | ||||
Framing | − .14** | − 2.73 | − .14** | − 2.69 | ||||
Step 2 | .17** | .03** | .15 | .03** | ||||
Biospheric values | .31** | 5.98 | .28** | 5.29 | ||||
Hedonic values | .13* | 2.53 | .13* | 2.42 | ||||
Framing | − .14** | − 2.77 | − .14** | − 2.73 | ||||
Biospheric values*Framing | − .14** | − 2.72 | − .12* | − 2.30 | ||||
Hedonic values*Framing | .13* | 2.54 | .15** | 2.74 |