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Table 1 Moderated regressions predicting positive emotions from values and framing

From: From toilet to table: value-tailored messages influence emotional responses to wastewater products

Predictors Plant pot Table top
β t R2 Δ R2 β t R2 Δ R2
Step 1    .14** .14**    .12** .12**
Biospheric values .32** 5.94    .28** 5.25   
Hedonic values .12* 2.24    .11* 2.08   
Framing − .14** − 2.73    − .14** − 2.69   
Step 2    .17** .03**    .15 .03**
Biospheric values .31** 5.98    .28** 5.29   
Hedonic values .13* 2.53    .13* 2.42   
Framing − .14** − 2.77    − .14** − 2.73   
Biospheric values*Framing − .14** − 2.72    − .12* − 2.30   
Hedonic values*Framing .13* 2.54    .15** 2.74   
  1. *p < .05, **p < .01. Values were mean centred prior to analyses. Framing: − 1 = biospheric, 1 = hedonic. For the plant pot, Step 2, F change (2,308) = 6.19, p = .002. For the table top, Step 2, F change (2,308) = 5.73, p = .004