From: From toilet to table: value-tailored messages influence emotional responses to wastewater products
Predictors | Plant pot | Table top | ||||||
---|---|---|---|---|---|---|---|---|
β | t | R2 | Δ R2 | β | t | R2 | Δ R2 | |
Step 1 | Â | Â | .02a | .02a | Â | Â | .02 | .02 |
Biospheric values | .01 | .16 | Â | Â | .07 | 1.21 | Â | Â |
Hedonic values | .13* | 2.33 | Â | Â | .11 | 1.94 | Â | Â |
Framing | .07 | 1.27 | Â | Â | .05 | .82 | Â | Â |
Step 2 | Â | Â | .03 | .01 | Â | Â | .03 | .01 |
Biospheric values | .01 | .23 | Â | Â | .07 | 1.26 | Â | Â |
Hedonic values | .14* | 2.39 | Â | Â | .11 | 1.96 | Â | Â |
Framing | .07 | 1.26 | Â | Â | .05 | .81 | Â | Â |
Biospheric values*Framing | .07 | 1.27 | Â | Â | .07 | 1.24 | Â | Â |
Hedonic values*Framing | .01 | .22 |  |  | − .004 | − .07 |  |  |